Case Studies

Below is a sample of the types of projects we have handled. Client names and some details may be generalised for confidentiality, but the challenges and approaches are based on real work. 

Case Study 1 – Real Estate Launch to Regional Buyers

• Client type: Residential development

• Markets: Lebanon and selected Gulf countries

• Objective: Generate qualified leads from Gulf buyers and investors.

• Approach:

  • Structured campaign plan combining premium listings, targeted placements, and clear landing pages.

  • Bilingual messaging focusing on lifestyle, investment value, and reliability.

  • Coordination with the client’s sales team for lead follow-up.

• Result:

  • Increased enquiries from target countries during the active period.

  • Clear understanding for the client of which messages and channels performed best.
    
    

Case Study 2 – Medical Center Building Cross-Border Awareness

• Client type: Medical center / clinic

• Markets: Local and Gulf patients traveling for treatment

• Objective: Build trust and increase enquiries from abroad while staying compliant and responsible.

• Approach:

  • Defined target personas and patient journey.

  • Developed straightforward, reassuring copy in Arabic and English.

  • Selected advertising environments that match health-related communication.

• Result:

  • Growth in enquiries from specific target countries.

  • Stronger, more consistent messaging across all patient-facing channels.
    
    

Case Study 3 – Education Provider Promoting Programs

• Client type: School / education provider

• Markets: Lebanon, Saudi Arabia, UAE
  
  

• Objective: Increase applications and enquiries for key programmes.

• Approach:

  • Structured campaigns built around programme intakes and admission cycles.

  • Clear, programme-specific messages and calls to action.

  • Support for the internal team on media planning and simple reporting.

• Result:

  • Improved quality and volume of programme-related enquiries.

  • Better internal visibility on which campaigns were driving interest.